The Do's & Don'ts For Website Success!

• Do invest in a secure online ordering system.


• Do keep your audience in mind and create copy that personally speaks to them.


• Do create a clear and compelling sales message.


• Do update your site content and keep it fresh and current.


• Do anticipate and answer your visitor's questions.


• Do check your site to ensure all forms and links are working.


• Do include a call to action on each page. You won't get business if you don't ask for it.


• Do include your contact information.


• Do offer links to programs like Acrobat Reader needed to view your site information.


• Do choose a Web host that provides exceptional service, minimal down time, and consistent site backups.


• Do carefully check your content for spelling and grammar mistakes. Errors are unprofessional and show a lack of attention to detail.


• Do title each page to be search engine (and bookmark) friendly.


• Do use a URL and domain name that accurately reflects your business or company name and is easy to remember.

...and

• Don't confuse your visitor with too many topics on one page. Organize information logically.


• Don't let your site become outdated. Your credibility will disappear if you offer Mother 's Day specials just in time for Father's Day.


• Don't include too many colors, fonts, or font sizes that distracts your visitor.


• Don't yell at your visitor by using all capital letters.


• Don't take your customer's privacy for granted. Create a privacy policy and stick to it.


• Don't insult your customer by selling his information to third parties.


• Don't ignore or delay customer requests. Return all customer inquiries promptly because you never know whom they may recommend you to even if they don't buy from you.


• Don't add a “visitor count” to your site. No need to brag how many or show how few visit.


• Don't include graphics that fail to add importance to your site.


• Don't use silly clip art unless absolutely necessary.


• Don't add unnecessary "extras" that will take a particularly long time to load.


• Don't ignore customer complaints, just because you're on the Web doesn't mean your business won't be affected by dissatisfied customers sharing their experience with others.