Wednesday, December 5, 2012
Friday, September 14, 2012
Saturday, September 8, 2012
A website address is much easier to remember than a telephone number, so it stands to reason that having a website increases the likelihood of referrals - and let's face it, referrals are one of the most important sources of new business. Without referrals and leads any business around the globe would stand no chance of surviving.
Wednesday, August 29, 2012
Email Signature Tips @ www.rethinkingweb.com
- Use 2 hyphens and a space (-- ) as the first line of your signature. It's the official way to indicate the start of a signature
- Make sure it's in plain text so people can copy/paste it
- Keep it as short as possible, say less than 10 lines
- Don't exceed 70 characters per line
- Include your full name
- Include your position
- Include your business name
- Include important phone numbers
- Include your websites address and make it a link
- Include a small logo or even photo of you. Keep it smaller than 100x100 and make sure you specify its width and height in the html
- Reference images from somewhere on the internet so others can see them. E.g. on your website.
- Don't include personal stuff like your own website. Keep a separate signature for that
- You don't need to include your email address. That's already in the from field
- Only add a legal disclaimer if required
- Only include your business address if you have walk in customers
- Don't add quotes or personal comments as they make a signature large and may offend
And some ideas on how to further enhance your signature...
- Use your business colours and font
- Include links to other networks such as LinkedIn, Facebook Fan Page and Twitter accounts
- Link to a vCard file (don't attach one) which can be used to quickly add you to their address book
- Add some sales pitch, like a link to a new offer or service
- Encourage clients to write a review or testimonial about you
- Add certification images
Friday, March 16, 2012
Google’s indexing initiative has potentially raised eyebrows of many people, while providing smile for others. News points to Google’s intention to index facebook comments (including others which are accessible only through an HTTP POST request).
Indexing by Google
There are two key requests which can be initiated on the web, namely GET and POST. The GET request is meant to read data, while the POST can ‘alter’ data. For this reason, search engine robots (like Google’s) have been sticking to the GET requests. Since reading data brings in no alteration to the content being read, Googlebot (program which determines which web sites to crawl and collects documents from the web) seemed a passive observer. But now, it can interact (and possibly alter) the content it crawls. However, there is less feasibility that Googlebot will ‘alter’ data.
Google could have done indexing of web content much earlier. With the emergence of Ajax (the technology which reduces the time lag between your click and search result) long ago, Google could have implemented this technique earlier. However, this is only an opinion.
The favorable element
Expanding search engine operation can extend the content and increase suitability. Users can expect to receive more appropriate results and click on what exactly they have been looking for.
This interesting change can be good news for SEOs, who otherwise find commenting platforms not much usable. The blog commenting did not provide search boosts to their websites till now. However, with this change, the text from comment boxes will be delivered in Google search.
More importantly, it will help users discriminate between what to comment and what not to comment online.
The unfavorable element
Considering the other side of the story, there is concern among developers regarding the POST requests of Googlebot. The involvement of robots increases the feasibility of errors, and any untoward incident may not be outright rejected. However, robots.txt file can be used to disallow Googlebot from crawling a website’s forms (for POST URLs).
Private users may not be happy regarding the invasion being done to their comments. Facebook users use the privacy settings to their advantage, when not wanting to socialize liberally. But with indexing, their names and comments will be revealed. Individuals have their boundaries set, and intruding into a ‘restricted area’ may be unwelcome. Facebook may come to help it users in some way, protecting their privacy.
Wait and watch
Google has revealed responsibility and does not intend to perform any task which can potentially lead to an ‘unintended user action’. With the growing popularity of user-friendly community portals like facebook, traffic is a crucial component in the industry. Many users may find it discomforting for their words to be made public.
It is time to actually ascertain the ups and downs of a technological innovation. Words are said to be more harmful than the deadliest weapons in the world, and it appears that there is going to be a sound motivation to this guideline.
Written by Guest Author
This post is written by guest author